If you ask around, the word ‘family’ can mean a lot of things depending on whom you speak to. For Don Price, President and Owner of Fayetteville’s LaFayette Ford, family means community, a community that he is dedicated to serving on the highest level. Maybe these are values that he learned during his time in the Air Force, after all, their motto is “Aim High … Fly-Fight-Win” and Don has been doing all of the above for the city of Fayetteville for over 48 years. When we asked him what the business meant to him personally, he told us, “It’s not all about selling the most cars or anything else. I want people to say this is a family run business and that we are good for the city of Fayetteville.”

behind the scenes

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